Frutta Sorbetto is a self-initiated brand concept inspired by the playful fruit stickers and bold packaging found in classic Italian markets. The goal of this project was to explore how a nostalgic visual language could be elevated into a modern, shelf-ready identity for a fictional sorbet brand.

Project Objectives

Develop a vibrant, memorable identity rooted in Italian market culture. Modernize nostalgic fruit-sticker aesthetics into a cohesive brand system. Create packaging and supporting visuals that feel joyful, collectible, and premium. Build additional brand touch points that enhance the overall customer experience

My Role + Approach

For this concept, I designed the full visual identity and packaging system, including: custom sticker-inspired illustrations to capture a fresh, playful personality. Primary packaging designs featuring bold color, nostalgic motifs, and energetic patterns. A suite of branded patterns used across labels, secondary packaging, and promotional materials. Customer reward card concepts that extend the brand experience and reinforce imagined loyalty.

Outcome

The resulting identity is bright, whimsical, and unmistakable—balancing modern design with a sense of childhood nostalgia. This project showcases my strengths in visual storytelling, packaging design, and building cohesive brand systems from the ground up.