Cherry & June
Cherry & June is a self-initiated brand concept rooted in the rich tapestry of astrology and the spirited legacy of feminist rebellion. The goal of this project was to weave together a nostalgic visual language that honors the secret gatherings of suffragettes while celebrating the powerful bonds among women.
Project Objectives
Develop a Vintage, Moody Identity: Create a memorable brand that reflects the depth and passion found in both astrology and women's history.
Elevate Feminist Rebellion Aesthetics: Transform the essence of past movements into a cohesive and modern brand system.
Design Packaging and Supporting Visuals: Craft a collection that feels celebratory, empowering, and inviting, fostering a sense of community.
Build Additional Brand Touch points: Enhance the overall customer experience through engaging and interactive elements.
My Role + Approach
For this concept, I designed the complete visual identity, including:
Custom Illustrations and Patterns: Unique designs that capture the essence of astrology and feminine strength. Featuring rich, moody colors and vintage motifs that evoke a sense of nostalgia and empowerment.
Branded Sticker Sheets and Matchbooks: Fun, collectible items that invite connection and celebration.
Event Invitation and Bandana: Engaging designs that promote community involvement and foster feminine bonds.
Outcome
The resulting identity is vibrant, moody, and unmistakably feminist—balancing modern design with a profound respect for history. This project showcases my strengths in visual storytelling, product design, and creating cohesive brand systems that resonate deeply with the audience.
